📍 Currently accepting 3 new partners for Q2 2026 in New England
Accepting new clients for Q2 2026

Stop guessing where
your next job is coming from.

Homegrown runs marketing for home service companies across New England. More calls, more jobs, more revenue — and a clear picture of where every dollar goes.

Book a Strategy Call →

Free 30-minute call · Walk away with 3–5 actionable opportunities

Home Service Specialists

HVAC · Plumbing · Lawn Care

New England Only

We know your market & your seasons

Every Lead Tracked

From first click to closed revenue.

No Long-Term Contracts

3-month minimum. Then month-to-month.

The Reality

Sound familiar?

We built Homegrown for business owners who are tired of unpredictable revenue and invisible marketing results.

The Feast-or-Famine Cycle

You’ve built something real. But you can’t predict next month.

January the phone won't stop — every furnace in New England picks the same week to quit. Then April hits and it's dead quiet. You know the work comes back, but “eventually” doesn't pay your crew or cover truck payments. You need a system, not a prayer.

The Visibility Gap

You’re the best-kept secret in your market.

Fifteen years, hundreds of five-star reviews — and new customers still find the guy who started two years ago. The one you’ve cleaned up after twice. It’s not a reputation problem. It’s a visibility problem, and every month it persists, you’re handing revenue to competitors who aren’t half as good.

What We Do

Marketing that actually makes you money.

Most agencies sell you leads and call it a day. We track every dollar from first click to closed job — because leads that don’t turn into revenue are just noise.

01

Get Found by the Right Customers

When someone in your area has an emergency or a project, they search. We make sure you show up first — through Google Ads, Local Service Ads, and a Google Business Profile that works. No clicks from tire-kickers three towns away.

02

Turn More Calls Into Booked Jobs

Getting the phone to ring is half the equation. We set up call tracking, lead capture, and automated follow-up so estimates don’t disappear into voicemail. Most companies lose 30–40% of leads before anyone picks up.

03

Know Exactly What’s Working

No black boxes. You see where every call came from, what it cost, and whether it turned into revenue. One clean dashboard. Monthly strategy calls. The kind of transparency you’d expect from someone earning your business.

Leads that don’t turn into revenue are just noise.

Transparency

A dashboard you’ll actually open.

Every client gets a real-time reporting dashboard — not a PDF of meaningless metrics. See exactly where your money goes and what it brings back.

Every lead sourced

Know if it came from Google Ads, organic search, maps, or a referral.

Cost per lead. Cost per job.

Real unit economics, not vanity impressions.

Monthly strategy calls

Walk through every number together. No jargon.

homegrown dashboard Mar 2026

New Calls

47

↑ 34%

Jobs Booked

31

↑ 22%

Revenue

$74K

↑ 41%

Lead → Booked Conversion

Calls Booked

Recent Leads

Lead Status
Sarah M. Closed — $4,200
Dave K. Booked
Mike R. Estimate Sent

How It Works

From handshake to results in 30 days.

We don’t disappear for 90 days to “build a strategy.” Here’s exactly what working with Homegrown looks like.

1
Week 1

The Deep Dive

We audit everything — website, Google presence, ad accounts, reviews, call handling — and map exactly where you’re losing opportunities and where the quick wins are.

2
Weeks 2–4

Quick Wins First

We find the fastest path to new calls and execute immediately. Fix your Google Business Profile, launch Local Service Ads, set up call tracking. Most clients see new calls within the first month.

3
Months 2–6

Build the Growth Engine

With quick wins generating momentum, we build the system behind it — targeted ads, a website that converts, review generation, and seasonal strategies that keep revenue steady year-round.

4
Ongoing

Scale What Works. Cut What Doesn’t.

Monthly strategy calls. A dashboard you can actually read. Honest conversations about what to double down on and what to cut. We’re here to grow your profit, not run up ad spend.

Who We Work With

Built for New England home service companies.

We work exclusively with HVAC, plumbing, and lawn care companies across New England.

HVAC

Emergency calls, seasonal swings, maintenance agreements. We know the playbook.

Plumbing

From frozen pipes to remodels. Local search dominance and 24/7 lead capture.

Lawn Care

Spring cleanups to snow removal. Year-round revenue strategies, not just summer leads.

You’re doing $500K to $5M in revenue.

Big enough that inconsistent lead flow hurts. Not so big you have an in-house marketing team.

You’ve been at this a while.

Real business, real customers, real reputation. Just no marketing system to match.

You’re ready to invest in growth.

Not looking for a $300/month miracle. Real marketing, real results, tracked to real revenue.

You’re in New England.

Frozen pipes in January. Spring cleanups in April. AC emergencies in July. We build for your reality.

Pricing

What It Costs

Straightforward pricing because you’ve got better things to do than sit through a sales pitch to find out what something costs.

Foundation

For businesses under $750K ready to stop being invisible online.

Starting at

$1,500 /mo
  • Google Business Profile optimization
  • Local Service Ads management
  • Call tracking on every lead
  • Missed-call text-back automation
  • Review generation system
  • Monthly reporting & strategy calls
Most Popular

Growth

For businesses doing $750K–$2M ready for a complete marketing system.

Starting at

$2,500 /mo
  • Everything in Foundation, plus:
  • Conversion-optimized website built for your business
  • Google Ads management
  • SEO content engine
  • Full lead nurture & follow-up automation
  • Bi-weekly strategy calls

Scale

For businesses doing $2M+ ready to dominate their market.

Starting at

$4,000 /mo
  • Everything in Growth, plus:
  • Multi-channel paid media (search + social)
  • Quote follow-up sequences & seasonal reactivation campaigns
  • Referral program automation
  • A/B testing & conversion optimization
  • Weekly strategy calls

Every engagement starts with a deep-dive audit of your business — your website, Google presence, reviews, ad accounts, and call handling. You’ll know exactly where you’re losing opportunities before you spend a dollar.

3-month minimum · Month-to-month after that · Ad spend separate

Book a Strategy Call →

Not sure which tier fits? That’s what the call is for.

What You Get

Your first 30 days with Homegrown.

Before the growth engine is even built, you’ll walk away with these — whether you continue with us or not.

Complete Marketing Audit

What’s working, what’s wasting money, what to fix first.

Call Tracking Installed

Every lead sourced. No more guessing.

Google Profile Optimized

Show up where your customers are searching.

Clear Roadmap

A prioritized plan — not a 40-page deck you’ll never read.

Real Calls, Real Customers

Not a report about impressions. Actual leads.

Spring
Summer
Fall
Winter

We’re not from away.
We’re Homegrown.

Why “Homegrown”?

Your market is our market.

We didn’t pick the name randomly. Homegrown means local. It means we understand what it’s like to run a business in New England — the seasons, the communities, the customers who expect you to show up when you say you will.

We’re not a faceless agency in another time zone sending you a report you can’t read. We’re right here. We know your market because it’s our market too.

The best home service companies are built the same way the best gardens are — with strong roots, the right conditions, and steady, intentional growth.

homegrown

Let’s find out what’s costing you customers.

Book a free strategy call. In 30 minutes, we’ll review your current marketing, identify 3–5 immediate opportunities, and give you a clear picture of what predictable growth looks like for your business. No pitch deck. No pressure.

Book Your Free Strategy Call →

Free 30-minute call · No obligation · Actionable insights you keep

Or call us directly: (413) 279-4472